MAPCO Launches All-New Mobile App
Focusing on a regional-centric digital experience, MAPCO provides guests with new ways to shop, save, and earn rewards.
FRANKLIN, Tenn. (June 26, 2023) – MAPCO, the convenience store chain with over 300 stores throughout the Southeastern region of the U.S., has launched a new and improved mobile app experience for its customers. Guests now have more ways than ever to shop, save, and earn rewards at their favorite MAPCO stores.
“MAPCO stores are located in markets across the Southeast, so we focused on creating a personalized mobile experience that best serves each of our stores and their surrounding communities,” said Frederic Chaveyriat, Chief Executive Officer at MAPCO. “Not only is the new MAPCO app an easy way to earn exclusive MY Reward$ offers, but it also notifies our guests of local events, festivals, and charity efforts so they can get involved in their community.”
Powered by Rovertown, a leading mobile app platform, the new, easy-to-use digital experience provides guests with more features and capabilities than ever before. This includes mobile fuel pay via Venmo, limited-time deals and discounts on favorite snacks and beverages, the ability to check stores for the best fuel price, a car racing game with leaderboards, and much more.
There are also more ways than ever to redeem MY Reward$ points. Exclusive offers can now be added to MY Reward$ directly through the app instead of via email, and guests now have the ability to redeem their points for donations to deserving local charities like the Boys & Girls Club.
“In just the first month alone, we reached a milestone of more than 100,000 downloads,” says Tom Bowden, Chief Marketing Officer at MAPCO. “We are confident that the new MAPCO app will delight guests and exceed their expectations.”
To download the MAPCO mobile app on iOS and Android, visit www.mapcorewards.com/mobile-app.
About MAPCO
Ranked as a Top Workplace USA for two consecutive years, MAPCO works with a team of more than 3,000 dedicated team members with a strong commitment to guest experience to deliver Convenience You Can TRUST® at more than 300 convenience and fuel retailing stores.
Operating in Tennessee, Alabama, Georgia, Arkansas, Kentucky, and Mississippi, MAPCO stores offer a wide array of high-quality products and services. Guests can find a Better Break to refresh and recharge with freshly brewed coffee, packaged snacks and drinks, high-quality fuel, and special deals through the industry-leading MY Reward$ loyalty program. MAPCO and its subsidiaries also operate a fuel logistics business comprised of 48 tankers and a fuel wholesale and fleet group serving hundreds of accounts.